青岛啤酒 | 城韵掠影 ◎ 醉美青岛系列产品包装设计

品名：青岛啤酒 | 城韵掠影 ◎ 醉美青岛系列产品 

品牌：青岛啤酒文化传播  TSINGTAOBEER 

创意：姜成斌设计团队 

阐述：“醉美青岛”立意表现青岛城市人文之美，用象征大海的宝石蓝作为海滨之城的主色，主构图轮廓取“青岛”汉字的外形，将不同年代的“青岛地标风光与城市建设工程”以空、海、陆、地四个空间视角由上而下的组合融入构图。在风格上，采用极简扁平化插图艺术风格来提升各元素的识别力，一图尽览青岛百年变迁，不仅展示青岛的高速发展成果和时尚青岛的魅力，还通过整体视觉彰显着青岛的发展动力与活力，建立城市与消费者的情感。

荣誉：2021德国红点设计奖

" Enchanting Tsingtao " is intended to express thehumanistic beauty of Qingdao City（Also known as Tsingtao in old time）. The sapphire blue symbolizingthe sea is used as the main color of the coastal city. The outline of the maincomposition takes the shape of the Chinese character "Qingdao", whichcombines the "Landmark Scenery and Urban Construction Projects ofQingdao" from different eras Combine the composition from top to bottomwith the four spatial perspectives of air, sea, land and ground. In terms ofstyle, the minimalist and flat illustration art style is used to enhance theidentification of each element. A picture to see the changes in Qingdao overthe past century, not only shows the rapid development of Qingdao and the charmof fashionable Qingdao, but also highlights the development of Qingdao throughthe overall vision Motivation and vitality establish the emotion of the cityand consumers.