BaeminVietnam-越南外卖品牌设计

Baemin Vietnam

When Beamin, Korea’s boldest food delivery brand, approached us to adapt their brand identity for Vietnam, It meant designing kits for thousands of riders. The challenge was to make them boldly stands out in the bustling streets of Ho Chi Minh City. Rice developed a highly desirable bomber jacket, in the brand’s signature mint green. 

Rice production team controlled each stage of the production process—ensuring excellence and consistency across jackets, shirts, helmets, bags, lunch boxes, and a plethora of merchandise items.

The Identity hinges on strong Vietnamese headlines. Rice developed the custom typeface, BM Daniel, to boldly carry Baemin’s unique tone of voice across everything, from the delivery app, to billboards, ads, and other brand assets. 

— Typeface case study here.

Creative Director: Chi-An De Leo, Sebastiaan Weyler 

Project Manager: Nga Hoang 

Designer: Dan Keefe 

Production Team: Anna Dinh, Lam Bang

Photographer: Trinh Duy Linh (pix.xelf) 

Studio Photographer: Wing Chan

一

当韩国最大胆的食品配送品牌Beamin找到我们，让我们调整他们在越南的品牌形象时，这意味着要为成千上万的骑手设计工具包。挑战在于让他们在胡志明市熙熙攘攘的街道上大胆脱颖而出。我们以标志性薄荷绿为该品牌开发了一款非常理想的轰炸机夹克。

Rice production team控制生产过程的每个阶段，确保夹克、衬衫、头盔、袋子、午餐盒和大量商品的卓越性和一致性。

身份取决于越南的头条新闻。Rice production team开发了定制字体BM Daniel，大胆地将Baemin独特的语调贯穿于所有领域，从发布应用程序到广告牌、广告和其他品牌资产。