Upshot

Upshot

Upshot’s definition is “the final or eventual positive outcome or conclusion of a discussion, action, or series of events”—and in this case, it is the wine itself. It is the end result of the winemaker’s passion for blending flavorful and unique wines. The design uses a circular calendar to show drinkers the entire wine making journey for this particular bottle. It is deeply unique, as no two vintages embark on the same path.

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2018 Wine & Vines Packaging Contest Best in Show + Gold Winner
2018 San Francisco Chronicle Wine Competition Label Sweepstake Winner

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Design and Art Direction in collaboration with Auston Design Group